Moda is a fashion, culture and lifestyle magazine led entirely by students at the University of Wisconsin – Madison. I wrote for Moda for four years, covering…… Read more “Moda Magazine – Fashion Feature”
Author: Alexa Carlson
Wella colorcharm – Social Media Content Calendar
Monthly Social Media Visuals + Copy In the role of Account Executive at Ideas That Evoke, I lead the creation of Wella colorcharm’s monthly social media content…… Read more “Wella colorcharm – Social Media Content Calendar”
Moda Magazine – The Runway Edit
In my role of Fashion Editorial Assistant, I led editorial direction for Moda Magazine’s very first edition of The Runway Edit. The 34-page online issue reviewed street…… Read more “Moda Magazine – The Runway Edit”
Runway Review – The Color Forecast SS20
Graphic Design for Instagram Story This past Fashion Week, I reviewed the shows from New York, London, Milan and Paris and analyzed the prominent color trends for…… Read more “Runway Review – The Color Forecast SS20”
Clairol Professional – True Color Campaign
Social Media Campaign Management Clairol Professional provides professional quality hair color and care products to hair stylists, as well as consumers who color their hair at-home. The True…… Read more “Clairol Professional – True Color Campaign”
The Myth of Wardrobe Essentials
“5 Pieces Every Woman Needs in Her Closet” – Search any fashion/style publication and you will no doubt find dozens of articles with similar titles, all promising…… Read more “The Myth of Wardrobe Essentials”
How-to Pull Off a Skirt in Cold Weather
I’ve spent the past 23 years of my life in Wisconsin, which means I know a thing or two about cold-weather dressing. It may be March and…… Read more “How-to Pull Off a Skirt in Cold Weather”
LEXA BRYN 