Social Media Campaign Management
Clairol Professional provides professional quality hair color and care products to hair stylists, as well as consumers who color their hair at-home. The True Color collection offers beautiful, dimensional hair color to enhance your natural color or to experiment with a new shade that looks so real only you know it’s True Color.
Services:
- Social Media campaign strategy + visual identity development
- Product launch teaser visuals + copy
- Campaign content calendars including a curated mix of:
- styled product images and video
- graphics with tips from brand educators
- influencer content (micro-macro)
- management of giveaway posts
- unique, strategic copy
- Formatting + posting of brand educator IG Story Takeovers
- Daily scheduling and posting of all Instagram + Facebook content
- Custom analytics dashboard on Sprinklr + monthly analysis of campaign KPIs
- Management of campaign ad budget
- Campaign insights deck with final analytics results + learnings
LEXA BRYN 